How Remote Working Culture is changing Commercial Realty Market Dynamics

By : 360 Realtors

23 May, 2020

‘Property’has been the biggest markers of prestige for any corporate business house. For ages, the conglomerates worth their salt wanted to have a swanky, modern, imposing office setup as it was seen as the sign of a truly successful company. But from the past couple of months, companies are realigning their thought processes and somewhere down the line, the idea of having an A Grade Office property is also changing, as increasing numbers of us turn away from the traditional model of commuting every day into a central corporate headquarters.

This is happening all over the world – and according to estimates in India, the figure for remote working is a whopping 50%.

As a result, the decreasing number of employees using the traditional model is rendering these Big, Sole-Occupancy office buildings a smaller part of the bigger picture.

Brokers can either see this as a threat to their bottom line or as a rare opportunity to pivot their sales strategy and take advantage of the reshaped ideas about working.


Let us put in perspective how brokers can reshape their offering to capitalize on the increasing preference for flexibility


  • This pandemic has brought some contemporary challenges in front of the big corporate headquarters, over here what brokers can do is- become more agile and flexible with their solutions.
  • At the current moment, maybe employees will find it difficult to commute to their headquarters, but even work from home is no permanent solution. The midway is to offer them a short commute and easy accessibility with a professional, team-oriented environment.
  • Also, in the changing and dynamic times like these, the future of commercial brokering will be selling workspaces, not just offices – so, offering flexible, scalable solutions as well as options for traditional long-term leases allows the brokers to meet the needs of companies and their staff alike.
  • Reinventing the deal can mean better cash flow and an improved bottom line.

Understanding the Future & Aligning the energies with it

The pandemic has definitely brought a 360-degree change in the way we are working now, but globally even in the pre-COVID world, cultural changes and a need for a work-life balance were already reshaping the ideas of companies of want they want from their office buildings. They are given even more impact by changes in the economic landscape.

Together, these trends have the power to transform the business of office space. For the brokers who will seize this moment, there will be an opportunity to create a whole new kind of business.

What they need to do is explore the trends that are reshaping the market, discover what their clients and their employees want – and examine the financial benefits for it.

Employees and their employers are looking for new pragmatic solutions, right now under lockdown period when so many different zones have been created, it becomes tough for employees and employer both to work from traditional headquarters system but even they are done with working from home as it lacks the professional atmosphere. There’s an appetite for something which could offer the best of both worlds.

Meet that and the threat posed by a changing property market becomes an exciting opportunity. Over here the co-working/remote working facilities can be of immense use and help in creating a hyper-connected world and giving people what they want, just when they need it. By offering flexible workspace as well as the more traditional office solutions, brokers can be part of a post-pandemic world realty revolution, where companies acquire just the space that they need when they need it.

This means your clients have the option to choose places to work at one of the many locations in the country on a full-time, part-time, or pay-as-you-go basis, including satellite offices in easy-to-reach locations near residential areas.

Crucially, with this model, they’re only paying for what they need, when they need it. For companies aiming to meet tighter-than-ever financial targets, this kind of workspace has major advantages over signing a long-term office lease: as well as cutting waste, there are no capital requirements – and all-inclusive prices for everything from receptionists to networking make it easier to cost out and also respond to employees’ needs for a professional and inspiring place to work and share ideas with colleagues.